Therefore, you will have better optimized campaigns, more economical and oriented to achieve the results you want; which will be reflected in greater results at lower costs. There are many loyalty strategies that you can implement through the WiFi marketing tool.
Read more about wifi network email harvesting here. Now, businesses of all kinds can benefit from offering free WiFi to their customers by taking advantage of WiFi marketing. WiFi doesn’t just improve the customer experience–it can also boost the growth of your business.
Getting customers to use your Wi-Fi network
But data from on-site behavior, sites visited on the internet, including demographics such as age, gender, social class etc. help marketers communicate on a deeper, more specific level with customers. This data is organized, analyzed and transformed into visual representations such as charts, graphs and tables that are easy to read and interpret by marketers. Engage your customers at a personal level by offering one-click access to your free WiFi via Facebook, Twitter, email and other popular social sites. Gain actionable insights into who your customers are, including their age, gender, location, interests, and what they like, all within the Aislelabs Connect platform. Create a contactless menu experience for guests with a digital menu. Promote new items and specials and learn more about guests to improve marketing efforts. Classic Hotspot platform provides you with various options among them.
If they are out of town, send them a special offer on your website. Combined with insights captured from wifi marketing and other sources, this data can help inform upcoming marketing campaigns to boost the percentage of repeat customers. These same insights can then be used to measure the effectiveness of the campaigns.
It’s also common practice to direct people to a special webpage that displays links to your website, your social channels or even an exclusive coupon. WiFi marketing campaigns can email or text bounce-back offers, survey requests, and call to action. When you personalize your guest’s experience, engagement rates will climb. As a result, customer loyalty will also increase as marketing costs decline, leading to a healthier bottom line. You can create a list of users who fall under a specified dwell time or visit count, for instance.
The first step in this process is wifi marketing.
Integrate seamlessly with enterprise grade marketing platforms such as Salesforce, Oracle, SAP, and Adobe. Create powerful campaigns through online ad networks via Google, Facebook, Twitter, Pinterest, and more. Our AI-driven WiFi platform brings your audience data to the next level through seamless integration with Beonic Engage or your existing marketing tools to enrich your Martech ecosystem. Enhance the retail journey by understanding visitor interactions and creating tailored shopping experiences that resonate with customers. Gain real-time insights into passenger behavior, operational efficiency, and engagement strategies. Elevate passenger experiences with dynamic environments that adapt to better serve them. If you’re going to all this trouble to provide a network for your customers, you’ll want to make sure they know about it and actually use it.
Using the verified email data collected at WiFi sign-in, a venue can send a request to that user to leave a review on one of the popular review platforms once they leave the venue. In your restaurant, you could decorate a special spot where people can take Instagrammable photos of themselves, and see how much time they spend there, or how often they go back to that location.
Your WiFi logins will grow your audience for you with validated and valuable marketing data. You can overview, export and integrate your guest database at any time from our online platform. This allows operators to gain a single customer view (SCV) based on your guest’s data and behavior across all platforms that your guest interacts with for your business. This process allows physical locations to understand guest behavior, such as customer traffic patterns, dwell times, first-time visitors, and the likelihood of a guest churning or not coming back. When a mobile device enters the range of the access point, the signal is detected and analyzed to understand anonymous guest behavior at your locations.
Try personalizing your sales recommendations through the customer information you have. Providing internet access in your store means you can display relevant ads to laptops and tablets too. For Wifi marketing to generate growth in your retail business, you need to encourage customers to use it. Investing in a quality provider is important, as this will give your customers confidence in the network, making them more willing to log-on and share their data.
